Fortunately, Google algorithm updates for better and more accurate display of results on the first pages. So don’t worry. If you use the necessary quality in your work and have tools to evaluate your website, you can regain your previous rank and maybe even get a better rank.

There are several tools for this. Some are free and others are paid and help you optimize your website for better visibility in Google and other search engines.

These SEO tools are introduced below and you can use them depending on your needs.

First, we introduce a list of these SEO tools.

1. Google’s Webmaster Tools
2. Ahrefs
3. HubSpot’s Website Grader
4. Check My Links
5. BuzzStream
6. Moz’s Pro Tools
7. UpCity SEO Report Card
8. Woorank
9. SEMrush
10. Screaming Frog SEO Spider
11. Found’s SEO Audit Tool
12. Remove’em
13. Varvy’s SEO Overview Tool

But what exactly do these SEO tools do and what are their functions? In the following, we will describe each of these tools

1. Google’s Webmaster Tools

Cost: Free
Purpose: website analysis
Perhaps the best way to make sure that Google sees and monitors us is Google Webmaster Tools. This tool is also known as the search console and is one of the most widely used SEO tools. Google’s Webmaster Tools provides you with various resources and fully explains the basics of searching on Google.

For example, the Fetch as Google tool allows you to see URLs as Google receives and displays them, which is very useful for solving poor SEO performance problems.

Other Google Webmaster features include PageSpeed Insights. This tool can accurately measure the speed of your website in desktop and mobile versions. Currently, with the spread and popularity of smartphones, site speed has become one of the most important elements for businesses to attract more audiences.

According to one of Google’s developers, the speed of a website shows how well it follows Google’s performance rules. In this case, Google scores the website from 1 to 100. A score above 80 points is good, 60-79 points are average and 0-59 points are poor. Click here to use this tool.

2. Ahrefs

Cost: $99 per month for the Lite version
Purpose: keyword research

Ahrefs is one of the SEO tools in the field of improving keywords and studying and researching keywords so that your ranking in search engines improves and you can make important decisions about the content of your website. Ahrefs’ three key tools are:

Site explorer: which shows the performance of different pages of your website.
Content Explorer: This allows you to explore high-performing pages and their specific keywords and topics.
Keyword explorer: This determines the keywords suitable for your activity and the high click and visit rate for you on a monthly basis.

3. HubSpot’s Website Grader

Cost: Free
Purpose: website analysis

In 2007, Hubspot introduced a tool called Website Grader that allowed businesses to optimize their website for various search engines, and a new and improved version followed.

Website Grader analyzes the website from 4 basic aspects:

Performance: This tool analyzes your website in terms of size, number of requests, speed, and other SEO metrics.

Mobile support: Responsiveness of the site and the possibility of supporting the mobile version and site optimization settings for mobile are other features of this tool.

SEO: This tool analyzes the site in terms of visibility in search engines for both index robots and humans, and thoroughly examines factors such as titles and meta descriptions.

4. Check My Links

Cost: Free
Goal: optimization of links

You can use Check My Links to ensure the performance of your website in terms of internal and external links.

Checking for broken links can make sure your website is working correctly. Consider a website like Wikipedia, which for example has about 711 links for the term “marketing”. Check My Links will check all these links in a very short time, and if any links need to be revised, they will be determined. Healthy links are shown in green and broken links in red.

5. BuzzStream

Cost: 14 days free, then $24 per month
Purpose: link building

BuzzStream is perhaps the cheapest way to manage your inbound links. You know that your website’s backlinks are very critical for your website’s good ranking in Google. Link building is a hard and erosive process, and it can be very time-consuming under normal conditions without practical tools. BuzzStream is an easy way to find and develop links and send out requests to different people with effective email messages and identify who has accepted these links.

By identifying link candidates and their participation in social networks, BuzzStream helps you get your requests successfully accepted and improve your Google ranking.

6. Moz’s Pro Tools

Cost: Free for the first 30 days, $99 per month after that
Purpose: website analysis

The Moz Pro is known as one of the most comprehensive SEO tools. The Moz Collection allows users to have all the resources they need for SEO and monitor the growth of their website at their fingertips. Get important website reports instantly and have everything you need to optimize your website in one complete package.

For example, Crawl Test Tool uses Maz’s proprietary robot called RogerBot to analyze and check more than 3000 links in a URL. It then prepares an email report of all the required items for each page for users.

If you are looking to optimize your website and you want to be safe from copy content and Google penalties and things like that, Maz provides you with all these possibilities.

7. UpCity SEO Report Card

Cost: Free
Goal: Share your voice (competition)

The SEO Report Card provided by Upcity is a tool for comparing your website to your competitors. To know how much your share of the market is.

SEO Report offers you the following features for free:

Rank Analysis: An overview of your ranking in Google and other search engines based on the specific keywords that your main competition is in these keywords.

Link Building: Detailed details of how many websites have linked to you.

8. Woorank

Cost: Free for the first 14 days, then $49/month for the Pro version and $149/month for the Premium version
Purpose: website analysis

Woorank is one of the most well-known SEO tools that help marketers to use all possible opportunities and possibilities for optimization with detailed and in-depth website analysis. These analyzes include the observance of the basic principles of SEO, social networks, the level of access and usage of the site, and such things.

Each Woorank report is divided into 8 general sections:

Marketing checklist
SEO
Mobile
user
Technologies
Social Networks
Local SEO
visitors

Covering more than 70 criteria and elements related to your website is one of the useful features of this SEO tool. Woorank also allows you to download website reports in PDF format for easy presentation.

9. SEMrush

Cost: Free
Purpose: keyword research

SEMrush is a powerful and masterful counter for overall website performance reporting. This website has various tools, one of which is SEO toolkit.

This SEO tool allows you to see how your website ranks for different keywords. This ranking can be accessed on a daily, weekly or monthly or even yearly basis, and you can fully monitor your growth or regression.

With this useful tool, you can compare the performance of your website with your competitors and analyze the backlinks of your site, which does the same work as SEO tools for link building. SEMrush is mostly used for internal SEO.

10. Screaming-Frog SEO Spider

Cost: Lite version is free (with limitations) and the paid version is $160 per year
Purpose: website analysis

Screaming Frog SEO Spider is a good friend for websites. This simple yet functional SEO tool checks the website as a whole and reports SEO problems thoroughly. One of the most important features of this tool is its high speed, especially for larger websites with more pages. Because with other tools, these reports may take hours.

Its Java version is very fast and functional, and it is very easy to use. The data can also be published with Excel output so that it can be analyzed faster. You can also use its .csv output in tools like Moz or RavenSEO.

11. Found SEO Audit Tool

Cost: Free
Purpose: site analysis

SEO Audit Tool is one of those SEO tools that is used to fix and check website SEO problems. It is easy to work with and just enter your site link and wait for the SEO problems of your site to be announced.

SEO Audit Tool is used in three main areas:

Technical issues: Provides users with sitemap, bot file, and domain issue reports.

Content Issues: Check the website for keyword elements and meta descriptions.

Outbound link analysis: Used to evaluate the quantity and quality of external links.

Similar to Woorank, this tool also provides you with PDF reports.

12. Remove them

Cost: $249 per domain or $99 per month
Purpose: link building

Fake and unnatural link-building can easily affect your search ranking. These links are easily removed with the Remove’em tool.

This useful tool analyzes all the backlinks of your website and provides you with a list of all your contacts and all the domains that are referred to your website. You can exit your desired list and reject or clear them using Google’s Disavow tool.

13. Varvy SEO Overview Tool

Cost: Free
Purpose: website analysis

The last option to introduce SEO tools is dedicated to Varvy SEO Overview Tool. This tool provides users with comprehensive information on domain strength, links, SEO images and social networks, and other technical SEO tips.

The comprehensive report of this tool is done and prepared in less than a minute and puts the website under the microscope from all important and necessary aspects. Green, yellow, and red colors indicate good quality, need improvement, and errors on the site, and relatively short ways to fix errors are also mentioned below.

Conclusion
There are many SEO tools and their number is added day by day. If you own a website or are active in the field of SEO, you should extract the necessary tools according to your needs and use them.